Sprinter

banner-innerpage7

Online Marketing

Online Marketing

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.

Specialized Areas of Internet Marketing

  • Web marketing

    includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).

  • Email marketing

    involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers.

  • Social media marketing

    involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.